See Australian douche ad
(ca. 1900) - Fresca
douche powder (U.S.A.) (date ?) - Kotique douche liquid
ad, 1974 (U.S.A.) - Liasan
(1) genital wash ad, 1980s (Germany) - Liasan (2) genital wash
ad, 1980s (Germany) - Lysol
douche liquid ad, 1928 (U.S.A.) - Lysol douche liquid ad,
1948 (U.S.A.) - Marvel
douche liquid ad, 1928 (U.S.A.) - Midol menstrual pain
pill ad, 1938 (U.S.A.) - Midol
booklet (selections), 1959 (U.S.A.) - Mum deodorant cream ad,
1926 (U.S.A.) - Myzone
menstrual pain pills ad, 1952 (Australia) - Pristeen genital spray
ad, 1969 (U.S.A.) - Spalt
pain tablets, 1936 (Germany) - Sterizol douche liquid
ad, 1926 (U.S.A.) - Zonite
douche liquid ad, 1928 (U.S.A.)
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This must be one of the longest ads ever for a menstrual product: four consecutive pages, and the pages are large, 22.5 cm x 29.5 cm (about 8 15/16" x 11 11/16"). It's beautiful and cheerful. Well, it's French!Kimberly-Clark, the manufacturer, is American and makes Kotex, which doesn't usually radiate cheer (see an ad for American teens from four years later; but see another K-C ad, its attitudinal opposite, for German teens. The company is everywhere!).But maybe the colorful pad-and-tampon packaging is actually intended to disguise its contents, not celebrate menstruation and life and having fun, etc. In any case, in a magazine known for its beautiful design, beautiful clothes and beautiful models, the company felt an Elle-like spread would appeal to its readers, which I think it did. |
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These give an overview of the four pages. The first two pages of the ad, for pantyliners, are at top; the reader then flips the page and finds the bottom two, for a tampon. |
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Here are the pages
enlarged.
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My translation attempt:
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MORE on
the second Confetti page.
See French ads for o.b.
tampons (1989; very
clever!) and Modess
pads, showing nudity.