Ads for
teenagers - See another Modess True or False? ad (October 1949,
from Seventeen magazine)
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Modess menstrual pads True or False? ad
(January 1947)
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Both Kotex
and Modess sanitary napkins ran
ads using drawings and giving
advice to teenagers from the
1940s through the 1960s.
Sometimes the companies clashed,
as rivals would for the teenage
market, because the winner often
got a woman's business for life.
Note the teenage language,
something Kotex reveled in.
Modess showed more restraint - and
eventually pulled almost
completely out of the pad market,
whether because of that or not.
The slang "bright"
also appears here.
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Ads
for teenagers - See another Modess True or False? ad (October 1949,
from Seventeen magazine)
See more skating ads
- Read the booklet the ad promotes, Growing Up and Liking
It
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