See more Kotex items: First ad (1921; scroll to bottom of page) - ad 1928 (Sears and Roebuck catalog) - Lee Miller ads (first real person in a menstrual hygiene ad, 1928) - Marjorie May's Twelfth Birthday (booklet for girls, 1928, Australian edition; there are many links here to Kotex items) - Preparing for Womanhood (1920s, booklet for girls; Australian edition) - 1920s booklet in Spanish showing disposal method - box from about 1969 - "Are you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See more ads on the Ads for Teenagers main page
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
Some MUM site links:
homepageMUM address & What does MUM mean? | e-mail the museum | privacy on this site | who runs this museum?? |
Amazing women! | the art of menstruation | artists (non-menstrual) | asbestos | belts | bidets | founder bio | Bly, Nellie | MUM board | books: menstruation and menopause (and reviews) | cats | company booklets for girls (mostly) directory | contraception and religion | costumes | menstrual cups | cup usage | dispensers | douches, pain, sprays | essay directory | extraction | facts-of-life booklets for girls | famous women in menstrual hygiene ads | FAQ | founder/director biography | gynecological topics by Dr. Soucasaux | humor | huts | links | masturbation | media coverage of MUM | menarche booklets for girls and parents | miscellaneous | museum future | Norwegian menstruation exhibit | odor | olor | pad directory | patent medicine | poetry directory | products, current | puberty booklets for girls and parents | religion | Religión y menstruación | your remedies for menstrual discomfort | menstrual products safety | science | Seguridad de productos para la menstruación | shame | slapping, menstrual | sponges | synchrony | tampon directory | early tampons | teen ads directory | tour of the former museum (video) | underpants & panties directory | videos, films directory | Words and expressions about menstruation | Would you stop menstruating if you could? | What did women do about menstruation in the past? | washable pads
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

 

Two Kotex menstrual napkin ads featuring skaters, from the 1920s and 1960, U.S.A.

The 1920s through the 1940s were the golden years of American illustration, and the beautiful black-and-white ad right below is just one example. I find the 60s ad a bit clunky, as photos often are. (See the first photo showing an actual person in a menstrual hygiene ad.) But it's effective.

Manufacturers of pads and tampons have often emphasized the freedom their products gave women, which, of course, is relative. The thin pads of today, worn without a belt - a development of the early 1970s - are much more tolerable than these pads from the 20s and 60s.

Note also the appeal to girls in both ads. See a 1947 Modess skating ad. Here are similar ads.

Four large files, long download time! The two texts appear enlarged below the respective ads.

 

 

January 1960

 

"Are you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) -
See more ads on the Ads for Teenagers main page

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