Other early-campaign ads: general discussion and prototype ad - January 1921 - May 1921 - July 1921
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See more ads for menarche-education booklets: Marjorie May's Twelfth Birthday (Kotex, 1933), Tampax tampons (1970, with Susan Dey), Personal Products (1955, with Carol Lynley), and German o.b. tampons (lower ad, 1981)
See more ads for menarche-education booklets: Marjorie May's Twelfth Birthday (Kotex, 1933), Tampax tampons (1970, with Susan Dey), Personal Products (1955, with Carol Lynley), and German o.b. tampons (lower ad, 1970s)
See also the booklets How shall I tell my daughter? (Modess, various dates), Growing up and liking it (Modess, various dates), and Marjorie May's Twelfth Birthday (Kotex, 1928).
And read Lynn Peril's series about these and similar booklets!
See more Kotex items: First ad (1921) - ad 1928 (Sears and Roebuck catalog) - Lee Miller ads (first real person in amenstrual hygiene ad, 1928) - Marjorie May's Twelfth Birthday (booklet for girls, 1928, Australian edition; there are many links here to Kotex items) - Preparing for Womanhood (1920s, booklet for girls; Australian edition) - 1920s booklet in Spanish showing disposal method - box from about 1969 - "Are you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See more ads on the Ads for Teenagers main page
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
Some MUM site links:
homepage | MUM address & What does MUM mean? | e-mail the museum | privacy on this site | who runs this museum?? |
Amazing women! | the art of menstruation | artists (non-menstrual) | asbestos | belts | bidets | founder bio | Bly, Nellie | MUM board | books: menstruation and menopause (and reviews) | cats | company booklets for girls (mostly) directory | contraception and religion | costumes | menstrual cups | cup usage | dispensers | douches, pain, sprays | essay directory | extraction | facts-of-life booklets for girls | famous women in menstrual hygiene ads | FAQ | founder/director biography | gynecological topics by Dr. Soucasaux | humor | huts | links | masturbation | media coverage of MUM | menarche booklets for girls and parents | miscellaneous | museum future | Norwegian menstruation exhibit | odor | olor | pad directory | patent medicine | poetry directory | products, current | puberty booklets for girls and parents | religion | Religi�n y menstruaci�n | your remedies for menstrual discomfort | menstrual products safety | science | Seguridad de productos para la menstruaci�n | shame | slapping, menstrual | sponges | synchrony | tampon directory | early tampons | teen ads directory | tour of the former museum (video) | underpants & panties directory | videos, films directory | Words and expressions about menstruation | Would you stop menstruating if you could? | What did women do about menstruation in the past? | washable pads
Leer la versi�n en espa�ol de los siguientes temas: Anticoncepci�n y religi�n, Breve rese�a - Olor - Religi�n y menstruaci�n - Seguridad de productos para la menstruaci�n.

Small Kotex menstrual pad ad, 1920s, U.S.A.
Handwritten text for a similar ad

Part of Kotex's popularity was its appeal to travelers, who no longer had to bring containers for wet pads and supplies to wash them; sometimes they burned the used pads. They could just throw the used pads away.

The company made a series of small ads like the one below, right,  in the 1920s for newspapers and small magazines.

No surprise: somebody - or more than one person - wrote these ads. The State Historical Society of Wisconsin holds the text proposal (or maybe the final text) for an ad, below. It's part of their papers of advertising whiz Wallace Meyer, whose handwriting you might see below.

See larger ads of the era: January 1921 - May 1921 - July 1921

Courtesy of the State Historical Society of Wisconsin

Below: This photocopy of the original measures 6 1/8 x 9 5/8". The original is in the State Historical Society of Wisconsin.

Does Nice mean well to do, those who can afford not to wash their menstrual rags but toss them?
Kotex prove their worth: "Kotex" is used as a plural much as the British use "government" with a plural verb. Today Americans would say "Kotex proves its worth."
Sold wherever women trade. Another outdated usage. Americans would say "shop" instead of "trade" today.

Look at the K in Kotex - and then look at the way the writer of the text makes K. It's the same. Was that common in cursive writing of the time or did the writer imitate the Kotex K?

If accepted, this text was probably fitted into a graphic as with the text on a printed ad at right, which has a different text.

The 50 in lower left probably means number 50 in the series of ads. Someone wrote what looks like Extra at lower right.
Below: A printed similar-format ad undoubtedly from the same time, probably the early 1920s.
See a larger version.

Other early Kotex ads: general discussion and prototype ad - January 1921 - May 1921 - July 1921

Other first-campaign ads: general discussion and prototype ad - January 1921 - May 1921 - July 1921
|
See more ads for menarche-education booklets: Marjorie May's Twelfth Birthday (Kotex, 1933),

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