See how a woman wore
a belt in a Dutch ad. See a classy 1920s ad for a belt
and the first ad (1891) MUM has for a belt.
See how women wore
a belt (and in a Swedish ad).
See a modern belt
for a washable pad
and a page from the 1946-47
Sears catalog showing a great variety.
More ads for
napkin belts: Sears,
1928 - modern
belts - modern washable
- Modess, 1960s
Actual belts in the museum
And, of course, the first Tampax AND - special
for you! - the American fax tampon,
from the early 1930s, which also came in bags.
See a Modess True or
False? ad in The American Girl magazine,
January 1947, and actress Carol
Lynley in "How Shall I Tell My Daughter"
booklet ad (1955) - Modess
. . . . because ads (many dates)
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MUSEUM OF MENSTRUATION AND WOMEN'S HEALTH
Ad for Mimosept
menstrual pads, 1970s, Denmark,
Billed Bladet magazine
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This ad sells a pad that finally
needed no belt
nor special
panties but adhered to the
bottom of the underpants with a sticky
strip. This, folks, was a great
advance. Stayfree
and New
Freedom were the first American
pads of this type.
Being a Scandinavian ad often means
being bolder than an American one;
you'd never see one like this in
America. The moral crusaders would be
declaring the end of civilization.
Disclosure:
Several years ago, when the museum was
in my house,
the Swedish mother company that made
this pad ran a profile of me in its
company magazine right next to one of
American astronaut Sally Ride! I was
flattered and sad to read of her death
in 2012. See a little history
of the company and its exhibit in a
museum in Norway.
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Below:
The ad ran across two pages of a
popular Danish magazine - the
magazine's name means Picture
Magazine. Each ripped page measures
about 9.75 x 12.75" (about 24.8 x 32.4
cm). The actual green is darker and
the page shows damage in spite of my
attempts to digitally eliminate
mottling, etc.
Click on each
page to see an enlargement.
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© 2007 Harry Finley. It is illegal to
reproduce or distribute any of the work on this
Web site in any manner or
medium without written permission of the author.
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