Modess (Johnson & Johnson,
U.S.A.) 1927 Gilbreth report to Johnson &
Johnson about Modess - newspaper ads 1927-28 -
"Silent Purchase" ad, June 1928 - ad,
1928 - ad, April 1929 ("Don't
weaken, Mother") - ad, June 1929 ("Never
mind, Mother, you'll learn") - ad about
concealing pad, 1930 - ad compared with Kotex
ad, 1931 - ad, 1931 - wrapped
Modess pad for dispenser, 1930s? - Ad, U.K.,
1936 - True or False? ad in The American Girl
magazine, January 1947 - Australian ad, 1957
- ad (1956) with "Modess . . . . because"
ad incorporated into it - ad for "Growing
Up and Liking It" booklet (1963, Modess) - actress Carol
Lynley in "How shall I tell my daughter?" booklet ad (1955)
- Modess . . . . because ads (many dates) - French ad, 1970s? - ad,
French, 1972, photo by David Hamilton - Personal Digest
leaflets (6), 1966-67: describe Modess products - How
Modess Sanitary Napkins Began: excerpts from"A Company That Cares:
One Hundred Year Illustrated History of Johnson and Johnson"
Growing Up and Liking It (complete
booklets: 1944, 1949,
1957, 1964, 1970,
1972, The Personal Products Company, U.S.A.) (many
covers, 1944-1978)
Booklets menstrual hygiene companies
made for girls, women and teachers - patent medicine
- a list of books and articles about menstruation
- videos
 
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How Shall I Tell My Daughter?
Puberty & menstruation information for mothers to tell daughters
1954, Personal Products Company (Modess), U.S.A.
Complete booklet
The companion Growing Up and Liking It
booklets (complete: 1944, 1949,
1957, 1964, 1970,
1972, The Personal Products Company, U.S.A.) (many
covers, 1944-1978)
How shall I tell my daughter? [Daughter
in the 1969 edition] (complete booklets, 1963,
1969, Personal Products Co.) See covers
of Modess booklets. Excerpt about how to
fasten a pad to a belt and about sanitary panties & a funny story from
the 1969 booklet.
Modess (Johnson & Johnson, U.S.A.)
1927 Gilbreth report to Johnson & Johnson
about Modess - newspaper ads 1927-28 - "Silent Purchase" ad, June 1928 - ad, 1928 - ad, April 1929 ("Don't
weaken, Mother") - ad, June 1929 ("Never
mind, Mother, you'll learn") - ad about
concealing pad, 1930 - ad compared with Kotex
ad, 1931 - ad, 1931 - wrapped
Modess pad for dispenser, 1930s? - Ad, U.K.,
1936 - True or False? ad in The American Girl
magazine, January 1947 - Australian ad, 1957
- ad (1956) with "Modess . . . . because"
ad incorporated into it - ad for "Growing
Up and Liking It" booklet (1963, Modess) - actress Carol
Lynley in "How shall I tell my daughter?" booklet ad (1955)
- Modess . . . . because ads (many dates) - French ad, 1970s? - ad,
French, 1972, photo by David Hamilton - Personal Digest
leaflets (6), 1966-67: describe Modess products - How
Modess Sanitary Napkins Began: excerpts from"A Company That Cares:
One Hundred Year Illustrated History of Johnson and Johnson"
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Below: Pp. 2-3
I turned most text pages into black and white to make the files smaller.
Professor Joan Brumberg, of Cornell University, has written about how
the teaching of the facts of menstruation passed from the family in the
early 19th century to the schools and then to the companies, which sent
its information to the schools. And girls who
start with the product supplied by a company in school seldom change their
brand. So it's an important step for companies to interest the schools in
their teaching material. (See "Something Happens
to Girls': Menarche and the Emergence of the Modern American Hygienic Imperative"
by Joan Jacobs Brumberg, of Cornell University, in the Journal of the
History of Sexuality, 1993, vol. 4, no. 1.; see also Lynn
Peril's essay on this MUM Web site.)
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