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Marjorie May, three booklets, 1935 main page
See a Kotex ad
advertising this booklet.
See Kotex items: First ad (1921;
scroll to bottom of page) - ad 1928 (Sears and Roebuck
catalog) - Lee
Miller ads (first real person
in a menstrual hygiene ad, 1928) - Marjorie May's
Twelfth Birthday (booklet for girls, 1928,
Australian edition; there
are many links here to Kotex items) - Preparing
for Womanhood (1920s, booklet for girls;
Australian edition) - 1920s
booklet in Spanish showing disposal method
- box from about
1969 -
"Are you in
the know?" ads
(Kotex) (1949)(1953)(1964)(booklet, 1956) -
See more ads on the Ads
for Teenagers main page
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Modess menarche, menstruation &
puberty booklet
Growing Up and
Liking It, 1964, complete
Compared to the earliest Kotex
sanitary napkin
& puberty booklets, Growing Up and
Liking It
(from the Kotex competitor, Modess
[Personal Products Company], which
lost
the battle) reads easily and
colloquially (just like the even more
relaxed
As One Girl to
Another, Kotex, from 1940, whose
typography reinforces this) reflecting
in a way the ease and slang of popular
songs of the time. It would be
interesting to know why language on
screen
and in publications seems to have
changed so much in so few years.
Also in contrast to the earliest booklets,
the reader sees anatomical diagrams of
the reproductive system, although
I wonder how interested girls were in
them. The accompanying physiological
discussions are pretty dry. Of course
a doctor - a male doctor -
that authority figure in recent
American society, talks the
physiology.
Throughout the booklet "growing up"
means puberty, an interesting,
narrow meaning but consistent with the
title.
See the ad
the teenage Carol
Lynley, later an actress,
made for these booklets, and see other
ads for
menarche-education booklets: Marjorie May's
Twelfth Birthday (Kotex, 1933),
Tampax tampons
(1970, with Susan Dey) and German o.b. tampons
(lower ad, 1981).
This booklet is meant for children.
Read the complete 1963
How Shall I Tell
My Daughter, for mothers.
I thank a Texan for this booklet!
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The front
cover, above, (the
back cover is blank). The booklet measures 5 3/8
x 6 3/4"
(13.5 x 17.3 cm). See other
covers from the Growing
Up and Liking It
series.
This girl stars in
Educational
Portfolio on Menstrual Hygiene (1968).
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