Compare this to some ideas behind the first Kotex ad
campaign, in 1921, and to the Modess
"silent purchase"
coupon of 1928.
See other marketing devices: Ad-design contest for
menstrual products in the United Kingdom; "Your Image is Your
Fortune!," Modess sales-hints booklet
for stores, 1967 (U.S.A., donated by
Tambrands, 1997)
See early tampoms Wix
and Dale and a bunch of other
earlier ones.
See some Kotex items: First ad
(1921) - ad 1928 (Sears
and Roebuck catalog) - Lee Miller ads
(first real person in amenstrual hygiene ad,
1928) - Marjorie
May's Twelfth Birthday (booklet for
girls, 1928, Australian edition; there are
many links here to Kotex items) - Preparing for
Womanhood (1920s, booklet for girls;
Australian edition) - 1920s booklet in
Spanish showing disposal
method - box
from about 1969 - "Are
you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) -
See more ads on the Ads
for Teenagers main page
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How to sell menstrual products:
"Your Image
is Your Fortune!," 1967,
from Personal Products Company,
maker of Modess pads (U.S.A.) Cover
Manufacturers must convince
stores to sell their products, and
how to do that best, and that
include tampons, pads, belts and
sanitary panties.
That was the task of the booklet
below, published right before the
Personal Products Company started
the self-adhesive
pad revolution. Read it for
an interesting lesson in
merchandising; the writer
says that menstrual products, of
all the products in a store, need
merchandising, because women will
not ask for them.
Compare this to some ideas
behind the first
Kotex ad campaign, in
1921, and to the Modess "silent
purchase" coupon of 1928.
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