See the promotional
folder for the next year, 1964.
How
to sell Kotex page for trade
publications, probably early 1920s, U.S.A.
"Your
Image is Your Fortune!," Modess
sales-hints booklet for stores, 1967
(U.S.A.)
First Tampax? & first
tampon with applicator (1931-33?): box, tampon,
instructions, plus newspaper ad from
1934 - Tiffany bowl celebrating
the 50th anniversary of Tampax - 1936: box, tampon, patent (with
a short account of the invention of Tampax by Dr.
Earle Haas, and of the first Tampax president,
German immigrant Gertrude Tenderich)
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"TAMPAX The Champ in every way"
Promotional package for Tampax menstrual
tampons
(aimed at dealers?), 1963, U.S.A.
As with the 1964, folder, I
believe Tampax made this folder to
promote the tampon to dealers.
Certainly other companies did the
same thing (see links under the
text).
In a bout - get it? - of
overinterpretation, isn't the
boxer striking a pose that looks
just like a tampon? Her legs the
strings? No? Well, then look at a
better example: a human
pantiliner!
This group of ads shares the
expensive, white (in people and
clothing), and beautiful
characteristics of next year's
(1964) folder. It reminds me of
the decades-long Modess
campaign of few words and of
women in evening dress.
See the promotional folder
for the next year, 1964.
How to
sell Kotex page for trade
publications, probably early
1920s, U.S.A. - "Your Image is
Your Fortune!," Modess
sales-hints booklet for stores,
1967 (U.S.A.) - "Your 'Keys'
to More Profits," Kotex
brochure for retailers. 1960s.
(U.S.A.) - First Tampax? &
first tampon with applicator
(1931-33?): box, tampon,
instructions, plus newspaper
ad from 1934 - Tiffany bowl
celebrating the 50th
anniversary of Tampax - 1936: box, tampon,
patent
(with a short account of the invention of
Tampax by Dr. Earle Haas,
and of the first
Tampax president, German
immigrant Gertrude Tenderich)
- Teachers'
guides - Menstrual
educational booklets for girls
& parents
I thank Tambrands, the former
maker of Tampax, for generously
donating this folder!
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BELOW:
The four
pages of the folder:
front, two interior with pockets
for 6 loose ad pages, and back.
The closed folder measures 11.5 x
14.5" (29 x 36.8 cm).
|
Front
of package (folder)
|
Interior;
the arrow
shows the top of the
single pocket
containing 6 loose ad
pages (empty here; see the
ad
pages). The ads you
see are printed onto the
folder itself.
|
Back
of folder
|
 |
 |
 |
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NEXT: folder front page middle left middle right back page ads: 1 2 3 4 5 6 list of
publications: 1 2 || How to sell
Kotex page for trade
publications, probably early
1920s, U.S.A. - "Your Image is
Your Fortune!," Modess
sales-hints booklet for stores,
1967 (U.S.A.) - "Your 'Keys'
to More Profits," Kotex
brochure for retailers. 1960s.
(U.S.A.) - First Tampax? &
first tampon with applicator
(1931-33?): box, tampon,
instructions, plus newspaper
ad from 1934 - Tiffany bowl
celebrating the 50th
anniversary of Tampax - 1936: box, tampon,
patent
(with a short account of the invention of
Tampax by Dr. Earle Haas,
and of the first
Tampax president, German
immigrant Gertrude Tenderich)
- Teachers'
guides - Menstrual
educational booklets for girls
& parents. See the
promotional folder for the next
year, 1964.
|
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