Kotex ad emphasizing shame,
1992
See Kotex items: First ad (1921) -
ad 1928 (Sears and
Roebuck catalog) - Lee
Miller ads (first real person in a
menstrual hygiene ad, 1928) - Marjorie May's Twelfth
Birthday (booklet for girls, 1928,
Australian edition; there are many links here to
Kotex items) - Preparing
for Womanhood (1920s, booklet for girls;
Australian edition) - 1920s booklet in Spanish
showing disposal
method - box
from about 1969 - "Are
you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See
more ads on the Ads for
Teenagers main page
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Silhouettes
menstrual pads, Johnson & Johnson
Ad, F�r Sie [For You] magazine, issue
#18, Germany, 1988
Johnson
& Johnson, which made probably the first disposable
American menstrual pad, Lister's, made
Silhouettes, which might refer to a lack
of outline under tight clothing.
But the birds dipping into what should
be menstrual blood grab your eye. Such
delicate dolls dip into water,
of course, playing on the old toys of
birds doing exactly that.
What deserves guffaws is the blue water (and
thus blue bird), the ancient -- well,
20th century -- avoidance of honest red
by bluing
things. Some
companies actually used red
but those companies marketed in
adult
cultures.
But isn't this a fabulous example of
the American expression blue nose
- prude?
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Below: The
page measures 8 3/16 x 11 7/8"
(ca. 20.8 x 30 cm).
My translation from top left, then
top right, then through to the bottom of
the page:
Every pad absorbs moisture.
The new Silhouettes absorbs moisture and
remains drier.
When you get your period month after
month you can certainly do without
additional unpleasantness. For example,
that pads get wet and feel that way -
wet and unpleasant.
With the new Silhouettes your days will
be drier. The new thing with Silhouettes
are the fine pores in the surface called
"Top dry." Moisture is not only faster
absorbed and brought to the interior but
also more safely held -- away from your
body. A special area in the center of
the pad distributes the moisture along
the length and prevents wetness at the
sides. That makes Silhouettes so
pleasantly dry. In addition Silhouettes
is anatomically formed and sits
perfectly. And that makes Silhouettes so
safe.
In order to make you feel drier and
safer every day there are Silhouettes as
pads, thin pads and panty pads for daily
hygiene.
Silhouettes. Assuredly more pleasant
days.
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See ads
for menarche-education booklets: Marjorie
May's Twelfth Birthday (Kotex,
1933), Tampax
tampons (1970, with Susan Dey), Personal Products
(1955, with Carol Lynley), and German
o.b. tampons
(lower ad, 1981)
See also the booklets
How shall I
tell my daughter? (Modess,
various dates), Growing
up and liking it (Modess,
various dates), and Marjorie May's
Twelfth Birthday (Kotex, 1928).
And read Lynn Peril's series
about these and similar booklets!
See another ad
for As One Girl to Another (1942), and
the booklet
itself.
� 2013 Harry Finley. It is illegal
to reproduce or distribute any of the
work on this Web site in any manner or
medium without written permission of
the author. Please report suspected
violations to [email protected]
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