And, of course, the first Tampax AND -
special for you! - the American fax
tampon, from the early 1930s, which also
came in bags.
See a Modess True
or False? ad in The American Girl
magazine, January 1947, and actress Carol Lynley in
"How Shall I Tell My Daughter" booklet ad
(1955) - Modess . . .
. because ads (many dates).
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Kotex stick tampon ads, 1970s
Kotex made a series of
well-designed ads for its
stick tampons (see the
tampons here)
in the 1970s. In both ads the
words "femininity today" appear in
tiny type, which seem to attempt
to brighten up the feeling
associated with menstruation and
to indicate that times have
changed in fashion; this was a revolutionary
era.
I don't think the word soft
would appeal to women today, who
might feel it means weak.
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Above, from June
1972.
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February 1972.
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© 1998 Harry Finley. It is
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