Also from Personal Products: Read complete Growing
Up and Liking It booklets: 1944, 1964, 1970, 1972,
and see many covers 1944-1978
Complete 1963 How
Shall I Tell My Daughter (for parents), also from Personal Products
Booklets companies made, mostly for girls
Read Lynn Peril's series about
these and similar booklets. Read the whole booklet As
One Girl to Another (Kotex, 1940).
Kotex's Marjorie May, three booklets, 1935
main page
 
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MUSEUM OF MENSTRUATION AND WOMEN'S HEALTH
Modess menarche, menstruation & puberty booklet
Essence of Womanhood, 1959, complete
Apparently aimed at all women rather than just menarcheal
girls, the obsolete Modess brand of pads
and tampons created this fancy but also explicit booklet to explain menstruation.
The fashion-drawing-like pictures reflected the concurrent "Modess . . . . because" ad series, probably the most
elegant and taciturn ads ever for American menstrual products (see a similarly
elegant Modess booklet from a little later).
But this booklet is not taciturn.
Its illustrations rank almost with the ground-breaking medical article
"Tampons as menstrual guards" from 1945
in their detail in contrast to the earliest booklets.
(See a Kotex booklet from the same year.)
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Below: Back & front covers. The paper
booklet measures 5 x 7" (about 12.5 x 17.8 cm).
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