Two very French ads for Modess: 1970s?
- 1972,
photo by David Hamilton
See a prototype of
the first Kotex ad.
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Vania sanitary
napkin ad, France
October 1994
2-page ad crossing the gutter of
20 Ans magazine
Peat moss (dead
sphagnum moss) inside
Well, well,
well, well - like, Vania Ultra thinks
it's unique in the world, does
it?
Zut!! Those Medusa eyes
betray Vania's bluff even as her grimace
tempts you to read the text! STAAAARRRRE
AT ME! BELIEVE EVERYTHING YOU READ!!
VANIA HIRED ME TO SUCK YOU IN!! FOOLS!
This
tiny creature knows as much as you
do about pads!
Whew, effective writing, huh? Let my
brain re-oxygenate.
Actually, the French Vania Ultra probably
worked well with the sphagnum inside,
soaking up the you-know-what. And with
those nifty wings and anatomical shape
and valley down the center.
But at least one other commercial pad
destroys Vania's claim to discovery
(read the text of the ad, below): SFAG-NA-KINS,
which appeared in America in 1919 right
after the war that might have
introduced sphagnum moss on a large
scale for the first time, in wound
dressings - and maybe in menstrual pads.
And in France.
The Sphagnum Moss Girl's sleepy eyes
say, "Ho, hum, so
what's so new about moss?"
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Below:
Each page measures 8 1/2 x 11 1/4"
(21.6 x 28.6 cm).
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My translation:
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You can try crazy things but with a
sanitary napkin you have to choose
security.
Vania discovered in nature a plant so
absorbent that it holds 29 times its
weight in liquid. [Wiki
says 16-26 times - and a lot more about
this moss.] That plant is sphagnum [peat]
moss. Vania put some
sphagnum in the new Vania Ultra. Result:
the liquid is absorbed, diffused,
captured. With Vania Ultra, security and
discretion are guaranteed. And what's
more, Vania Ultra is this thin:
only 2 mm. So hurry and try Vania
Ultra. Trying some things can
change your life!
Vania Ultra. An absorption system unique
in the world.
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Two very French
ads for Modess pads: 1970s?
& 1972,
photo by David Hamilton
See some American "Modess
. . . . because" ads, and the German "Freedom"
(Kimberly-Clark) for teens.
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