More Tampax items:
First tampon with applicator (1931-33?) box, tampon,
instructions - 1936: box, tampon, patent (with
a short account of the invention of Tampax by Dr.
Earle Haas, and of the first Tampax president,
German immigrant Gertrude Tenderich),
ad, instructions,
dealer's instructions,
dealers' advisory
See also Australian douche
ad (ca. 1900) - Fresca
douche powder (U.S.A.) (date ?) - Kotique douche
liquid ad, 1974 (U.S.A.) - Liasan (1) genital
wash ad, 1980s (Germany) - Liasan (2) genital
wash ad, 1980s (Germany) - Lysol douche liquid
ad, 1928 (U.S.A.) - Lysol
douche liquid ad, 1948 (U.S.A.) - Marvel douche liquid
ad, 1928 (U.S.A.) - Midol
ad, 1938 - Midol
booklet (selections), 1959 (U.S.A.) -
Mum deodorant cream
ad, 1926 (U.S.A.) - Myzone
menstrual pain pills ad, 1952 (Australia) -
Pristeen genital
spray ad, 1969 (U.S.A.) - Spalt pain tablets,
1936 (Germany) - Sterizol
douche liquid ad, 1926 (U.S.A.) - Vionell genital spray
ad, 1970, with Cheryl Tiegs (Germany) - Zonite douche liquid
ad, 1928 (U.S.A.)
The Perils of
Vaginal Douching (essay by Luci Capo
Rome) - the odor
page
More Midol: Midol
booklet (selections), 1959, and Midol
ad, 1938
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Tampax
menstrual tampon ad,
!960s -1970s?, publication
unknown
France
"Ni
ceintures, Ni �pingles, Ni
odeur"
(No
belts, No pins, No odor)
Compared
with similar American ads
For decades Tampax ran
black-and-white ads occupying one
column of a page of American
magazines. So did other countries
as you see in the French ad right
below.
Did a French ad agency write
the text or did someone
translate American words?
Certainly the "No pins, no
belts, no odors" was
common to American Tampax
advertising; Cashay tampons also
promoted no
pins and no belt.
As you know - don't you? - pins
and belts
(and special underpants)
held pads against women's
bodies probably for centuries
until something new
appeared in the late 1970s.
No, no, not for centuries
against the same woman although
it probably felt that way.
That new was pads
with sticky backs,
which appeared also in Europe around this
time. This clues us
to when this ad appeared. Why
warn against a problem that
doesn't exist? So the ad seems
to have appeared before these
adhesive pads were widely
available. That would
mean before 1975 or so.
Look at the picture of the
Tampax box at the
bottom of the ad. That pattern
resembles the American Tampax
boxes from the 1960s-1970s in
this museum's archives
(see an example at the bottom of this page).
See an early (1938) Tampax ad
from the
Netherlands (and some from France herself). My guess is
that Tampax was the first
commercial tampon in Europe,
although women had made their own
for decades and probably much
longer.
Compare
this ad with the American
ones below it.
MEN, STAY AWAY!
"To be
opened only by women" (written in
German) announced this sealed
1950s
German Tampax leaflet.
"A lady
you must be or do not
read this advertisement"
reads this 1892
ad for Southall's sanitary
towels.
I thank the donor!
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Below:
Compare this ad with similar American
ads, below.
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My translation into
English, below:
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Full-time
protection for full-time work
Being a mama is full-time work.
With its moments of cuddling and its
moments of frantic action when you
don't have time to breathe.
During your period you need
full-time protection. Above all if
you're a mother very occupied with
an active child. You need the total
assurance of Tampax tampons, worn
internally.
You forget they're there. You don't
see them. No one can detect an odor.
It's as easy to put them in as it is
to take them out. They help you feel
fresh even when you're sweating and
tired.
[black box]
No belts
No pins
No odor
The trustworthy protection of Tampax
tampons helps you feel good on the
move. And helps you fully enjoy the
moments of cuddling your child.
The internal protection that
reassures more and more women.
Invented by a male doctor
Used by millions of women
Sanitary protection worn internally
Tampax tampons are made solely by
Tampax France - 37300 Jou�-les-Tours
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Below:
The ad on the reverse is "and I
promised Mom --," my copy
having appeared in 1943. So
that would place this ad about
from that time. Publication
unknown.
At the
bottom of the ad it mentions
a Regular
Tampax (1938, front of box
), Junior
Tampax (1939-40, box,
tampon, instructions), and a Super Tampax
(1939-40, front of box), which
Tambrands kindly donated.
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Below:
"20 years ago" probably means
1936, when Tampax seems to have come on
the market widely. That
would date this ad to 1956 or maybe a
little earlier.
Publication unknown.
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