Libresse
ad, Poland, ca.
1998 (translated) - ad, Dutch, 1998, showing
red on a pad - Dutch bus-stop
ad in the town of Zwijndrecht, the
Netherlands, where the contributor lives,
2006 - telephone-booth
ad in London, U.K. - ad praising the
men who helped M�lnlycke company, which
makes the pad, reach second place in the
Netherlands (1978)
Similar Personal Digest
leaflets (6), 1966-67, describing Modess products
Booklets
menstrual hygiene companies made for girls,
women and teachers - patent
medicine - a list
of books and articles about menstruation - videos
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Libresse
menstrual napkins (pads, towels)
puberty booklet for girls,
Omdat
de lijnen van je lichaam
veranderen: informatie over je
menstruatie (English: As the lines of
your body change: information
about your menstruation), 2007, the
Netherlands
The company that makes Libresse,
SCA, headquartered in Sweden, held
a museum
history exhibit of its
Norwegian division in the early
1990s, about the time I opened this museum
in my house. Out of the blue a
visitor to the Norwegian exhibit
sent me the exhibit guide and I
later had many friendly contacts
with the women who ran the show in
Norway. Later, SCA printed a
profile of me next to astronaut
Sally Ride in its company
magazine!
Even though this small booklet
is meant for Dutch speakers,
English shows its ruddy face on
most pages as the international
language of young, educated
speakers. I feel lucky to natively
speak English.
The Dutch
contributor (the father
of four daughters and no sons)
writes,
[In] contrast to the Tampax
booklet, ... [the booklet
below] promotes sanitary napkins
and ... it illustrates how much the
cultural influence is of the
American way of life on Dutch
teenage life. Look at
the English on the pages:
Hot news, exclusive for you,
SecureFit, Libresse Invisible,
anytime, The M-factor (also a
contribution to your list of words and
expressions! but in the
Dutch or the American list??);
no problem; menstruation talk;
that's all, etc. etc.
But the subjects are the same
as in the Modess/Tampax/Kotex
etc. booklets:
what is menstruation, how long,
when, the negative side of it,
the sunny facts, how to feel
better and the solution:
Libresse.
Libresse
ad,
Poland, ca. 1998 (translated) -
ad, Dutch,
1998, showing red on a pad - Dutch
bus-stop ad
in the town of Zwijndrecht, the
Netherlands, where the contributor
lives, 2006 - telephone-booth
ad in London, U.K. - ad
praising the men who helped
M�lnlycke company, which makes the
pad, reach second place in the
Netherlands (1978)
Similar Personal
Digest leaflets (6),
1966-67, describing Modess
products
I thank the generous Dutch
contributor (see above) for
these scans and several other
items on this site!
|
Below:
The opening pages (one folds out).
English hits you in the face -
Exclusive for you! - Hot news -
even in the product name
SecureFit. Hoi, related to ahoy,
means hello. So the right hand
page reads (my translation),
"Hello, Exclusive for you! If you
please! You'll get from us a cool
little package with a menstrual
pad
so you can discover for yourself
that you feel secure with
Libresse. Feeling secure is neat
and so
Libresse developed SecureFit! A
menstrual pad that has distinct
front and back sides to help
prevent leaking."
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NEXT
cover, 2 &
foldout-3 - 4-5 - 6-7 - 8-9 - 10-11 -
12-13 -
14 &
foldout-15 - 16-17
Libresse
ad,
Poland, ca. 1998 (translated) -
ad, Dutch,
1998, showing red on a pad - Dutch
bus-stop ad
in the town of Zwijndrecht, the
Netherlands, where the contributor
lives, 2006 - telephone-booth
ad in London, U.K. - ad
praising the men who helped
M�lnlycke company, which makes the
pad, reach second place in the
Netherlands (1978) - similar Personal
Digest leaflets (6),
1966-67: describe Modess
products
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