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Various underpants
and panties (and sanitary napkin
belts), 1946-47 (page from Sears, Roebuck
and Co. catalog, U.S.A.)
COMFO-GARD
"pantie" (ad, 1950s?, Malen Mfg. Co.,
U.S.A.)
German brief
panty (German: Slip, Unterhosen) for
menstruation (about 1960)
Various panties,
1960s (part of Personal Digest, Modess,
U.S.A.)
Kotex New Freedom
towel & pantie ad (date? publication?
U.K.)
Modess "Panti-kini"
(two-band holder to hold pad in crotch;
1960s-1970s, U.S.A.)
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MUSEUM OF MENSTRUATION AND WOMEN'S
HEALTH
Kleinert's
protective briefs, panties
Ads, 1960s, U.S.A.
Ads for underpants that hold
menstrual pads or shield the
clothing from leakage from pads
and tampons have existed for
decades around the world: Japan, Germany,
America
and other places.
These ads, as usual for
menstrual equipment, emphasize secrecy -
no one will know you're
menstruating, a horrifying
condition if detected!
I've always thought if women
advertised they were menstruating
this taboo would disappear, fast.
But I'm just a guy.
Actually, apparently at
least once in history (and
it has to be more than that) women
did do that.
I thank
the donor of the scans!
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Below: Secret
and its synonyms are well-used in
menstrual advertising,
including in the name of a
tampon.
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Below:
The word those
pushes menstruation away, which is
what most
women seem to want.
Even in the 1960s pins
accompanied some menstrual gear,
something
Tampax bragged
for years to have done away
with.
Read the enlarged
text below.
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Below:
The lower text, enlarged.
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Kleinert's briefs ads with mirrors
COMFO-GARD
"pantie" (ad, 1950s?, Malen Mfg. Co.,
U.S.A.)
German brief
panty (German: Slip, Unterhosen) for
menstruation (about 1960)
Various panties,
1960s (part of Personal Digest, Modess,
U.S.A.)
Pursettes tampon
panty, 1968 (U.S.A.)
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