See
the fax tampon and the almost
identical tampon Nunap sold probably about
the same time, both probably made of
Cellucotton, the component of Kotex.
See other marketing devices:
Ad-design contest
for menstrual products in the United
Kingdom; B-ettes
tampon counter-display box and proposal to
dealers, with contract; (U.S.A., donated by
Procter & Gamble, 2001); "Your Image is Your
Fortune!," Modess sales-hints booklet
for stores, 1967 (U.S.A., donated by
Tambrands, 1997)
A prominent American
gynecologist said
in 1945 that medical tampons "used to pay
the office rent."
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fax tampon clip sheet for
publications (early-to-mid 1930s, U.S.A.)
Right from the beginning
advertisers emphasized how free
women can be using tampons, often
portraying sports.
Why the name fax? (See
the tampon
and read more about it.) A woman
who listened to Howard Stern's
radio interview with me in 1998
came up with an intriguing
explanation, that it's a kind of
acronym for Freedom,
Comfort, Convenience (FCC), words on a fax counter
display.
One thing that amazes me is the
sophistication of the pitch to
retailers, which I once thought
had more modern origins. But early
Kotex
campaigns showed similar
sophistication, showing the
mercantile minds of Wallace Meyer
and Albert Lasker, the latter also
responsible for naming Planned
Parenthood, for first using the
word cancer on the radio and for
being an inspiration behind the
National Institutes of Health and
the Lasker Awards in medicine,
America's highest.
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I reduced the lower section to
save down-load time.
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END
[side 1 (left middle right) side 2 (left)]
See other marketing
devices: Ad-design contest for
menstrual products in the United Kingdom;
B-ettes tampon
counter-display box and proposal to dealers,
with contract; (U.S.A., donated by Procter
& Gamble, 2001)
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©2001 Harry Finley. It is
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