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MUSEUM OF MENSTRUATION AND WOMEN'S HEALTH
Nettina
menstrual pad ad, 20 Ans magazine, France,
1980s?
Conceal menstruation? Well, how
come?
That's what many people have
asked me. I don't have a
convincing answer other than it
DOES appear where two other of the
body's discarded waste emerge.
AND there are instances in
Western society when menstrual
discharge has NOT been concealed:
19th-century
England and Central
Europe. My guess is that
there are far more examples of
this than these, especially in the
far past.
Some women visitors to the museum in
my house told me either they
or people they knew didn't use
anything besides their underpants
to absorb menstrual flow.
But records never get written,
especially about women, and
records are destroyed or lost.
And embarrassed
people today don't want
to know about it.
Much of advertising for
menstrual products emphasizes
concealment. I show some of these
ads on the following pages.
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Below:
Translation of headline: Nettina. The
adhesive pad for jeans that you
put on with a shoehorn.
Following text: There are days
when certain girls think they
can't wear jeans.
However,
those who know Nettina think
that's a silly idea!
Nettina is
a very absorbent pad and not
cumbersome at all.
That's why
you don't see it even under very
tight jeans.
And
Nettina is adhesive. When it's
put in, it stays put!
Adhesive
Nettina. Pared to the
essentials!
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