More Camelia ads:
1920s (Germany), 1930s (Germany), 1940/42 (Germany, with underpants made from sugar sacks, 1945/46), 1952 (Australia), 1970s (France), 1990 (Germany) - Underpants directory
Booklets menstrual hygiene companies made for girls, women and teachers - patent medicine - a list of books and articles about menstruation - videos
What did American and European women use in the past for menstruation?
See also How shall I tell my daughter? and Personal Digest and read the whole booklet As One Girl to Another (Kotex, 1940).
See a Kotex ad advertising a Marjorie May booklet.
See many more similar booklets.
See ads for menarche-education booklets: Marjorie May's Twelfth Birthday (Kotex, 1932), Tampax tampons (1970, with Susan Dey), Personal Products (1955, with Carol Lynley), and German o.b. tampons (lower ad, 1981)
See also the booklets How shall I tell my daughter? (Modess, various dates), and Growing up and liking it (Modess, various dates)
And read Lynn Peril's series about these and similar booklets!
Read the full text of the 1935 Canadian edition of Marjorie May's Twelfth Birthday, probably identical to the American edition.
Is this the first Tampax tampon? Go to Early Commercial Tampons
Other early commercial tampons - Main Tampax patent - Ad from 1936 - World War II Tampax sign
More ads for teens (see also introductory page for teenage advertising): Are you in the know? (Kotex napkins and Quest napkin powder, 1948, U.S.A.), Are you in the know? (Kotex napkins and belts, 1949, U.S.A.)Are you in the know? (Kotex napkins, 1953, U.S.A.), Are you in the know? (Kotex napkins and belts, 1964, U.S.A.), Freedom (1990, Germany), Kotex (1992, U.S.A.), Pursettes (1974, U.S.A.), Pursettes (1974, U.S.A.), Saba (1975, Denmark)
See early tampons and a list of tampon on this site - at least the ones I've cataloged.
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
Some MUM site links:
homepage | MUM address & What does MUM mean? | e-mail the museum | privacy on this site | who runs this museum?? |
Amazing women! | the art of menstruation | artists (non-menstrual) | asbestos | belts | bidets | founder bio | Bly, Nellie | MUM board | books: menstruation and menopause (and reviews) | cats | company booklets for girls (mostly) directory | contraception and religion | costumes | menstrual cups | cup usage | dispensers | douches, pain, sprays | essay directory | extraction | facts-of-life booklets for girls | famous women in menstrual hygiene ads | FAQ | founder/director biography | gynecological topics by Dr. Soucasaux | humor | huts | links | masturbation | media coverage of MUM | menarche booklets for girls and parents | miscellaneous | museum future | Norwegian menstruation exhibit | odor | olor | pad directory | patent medicine | poetry directory | products, current | puberty booklets for girls and parents | religion | Religi�n y menstruaci�n | your remedies for menstrual discomfort | menstrual products safety | science | Seguridad de productos para la menstruaci�n | shame | slapping, menstrual | sponges | synchrony | tampon directory | early tampons | teen ads directory | tour of the former museum (video) | underpants & panties directory | videos, films directory | Words and expressions about menstruation | Would you stop menstruating if you could? | What did women do about menstruation in the past? | washable pads
Leer la versi�n en espa�ol de los siguientes temas: Anticoncepci�n y religi�n, Breve rese�a - Olor - Religi�n y menstruaci�n - Seguridad de productos para la menstruaci�n.

Camelia adhesive menstrual napkin ad (Monatsbinde), Germany,
May 1973

The small text in the ad (below) I think makes the case that the adhesive menstrual pad, or Monatsbinde in German, is one of the big advances for women in the 20th century (my translation):

Camelia 2000 is a completely new pad.
Without long attachment ends
[see example here].
Two sticky points on the under side attach the pad to any panties without slipping.
Without belt
[American example], without special panties [Monatsh�schen, "Monthly panties" - see German and American pairs]
Simply press into the panties and the pad will stay as safely as your panties do!
The Camelia 2000 is soft as silk, highly absorbent, hugs the body and retains its shape. It's completely safe through an impenetrable shield and the odor-stopper substance CD 9.

Camelia 2000 - Progress in menstrual hygiene

The headline reads,

Camelia 2000
the self-securing

Menstrual pads that had a sticky surface for adhesion into panty crotches first appeared in the U.S.A., in the very early 1970s: Stayfree (here) and New Freedom (here), both product names emphasizing freedom. Before then, women using pads had to wear a belt or special panties - or pin them to their underpants. That's why tampon boxes and ads exclaimed, "No belts, no pins" (here). A whole industry collapsed when adhesive pads appeared.
More Camelia ads:
1920s (Germany), 1930s (Germany), 1940/42 (Germany, with underpants made from sugar sacks, 1945/46), 1952 (Australia), 1970s (France), 1990 (Germany) - Underpants directory

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