"TAMPAX The
Champ in every way." Tampax new-ad campaign
folder, 1963,
U.S.A.; includes 6 large glossy copies of
new ads and
a list of publications with Tampax
advertising. Tambrands kindly
donated the folder.
"All Eyes are
on Tampax in 1964." Tampax new-ad campaign
folder, 1964, U.S.A.; includes 8 large glossy copies of
new ads and
a list of publications with Tampax
advertising. Tambrands kindly
donated the folder.
"Sales and
Profits are FLYING HIGH with TAMPAX
tampons" Tampax
new-ad campaign folder, 1967, U.S.A.; includes 7 glossy copies of new
ads. Tambrands
kindly donated the folder.
"Tampax
tampons PRESENT FOR 1968
(MORE SALES MORE PROFITS)" Tampax new-ad campaign
folder, 1968, U.S.A.; includes 9 glossy copies of new
ads. Tambrands
kindly donated the folder.
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Arcross applicator tampons, U.S.A., 1960
Affiliated Retailers Inc., New York
I don't know know when this 'pon
started or how long it was on the
market but tampons came and went
like all products. Colleens
from this era exemplifies a tampon
that might have had a small
regional market - or no market at
all.
It was not a Tampax look alike
but almost; the tubes
had a different way of inserting.
Presumably the "Ar" of
Arcross comes from the initial
letters of Affiliated
Retailers.
The "cross"
(look also at the box design)
might be an example of the
frequent association
of crosses with menstrual
products, implanting in the
onlooker's mind a medical
connection that doesn't
exist. But it lends the authority
of medicine.
Tampax ad
campaign folder from the 1960s (Tambrands
kindly donated it.)
"TAMPAX
The Champ in every way." 1963,
U.S.A.;
includes 6 large glossy
copies of new ads and a list of
publications with Tampax
advertising.
Soft
Shape (U.S.A., 1969, Procter
& Gamble) Plastic applicator.
Shows the P&G logo that upset
Christian groups.
I
thank Tambrands, the
former company that made
Tampax, for this donation
of Arcross from its
archives.
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Below:
The beat-up cardboard box - I didn't do it!
- measures 6 x 5 1/2 x 2 3/8"
(about 15.2 x 14 x 6 cm). The yellow marks
are remnants of tape.
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Below:
Ah, yes, the scientists.
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Below:
The laboratory might have been the
owner's wife.
The hand looks as if it's holding
a leaf. A leaf?
That can't be right.
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Below:
The other side.
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Below:
The top of the box annotated by
someone at Tambrands (probably).
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Below:
The white
arrows point to the perforations
which,
when ripped, expose the tubes
within (next
page).
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Next | tampon
Kotex's first stick
tampon, 1960-65
Penney's (U.S.A.,
1968) J.C. Penney's department store super
tampons
(Part of the 1997 Tambrands amazing gift.)
Soft Shape
(U.S.A., 1969, Procter & Gamble) Plastic
applicator. Shows the P&G logo that upset Christian groups.
All tampon
directory for this site - See a Swedish tampon
dispenser for
YOUR home!
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