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Tampax
menstrual tampons educational
booklet, "Accent on you .
. ."
1970-1980s?, U.S.A.
Whole booklet
Back
and front covers
Tampax, the first tampon with an
applicator (early 1930s; read a short
history), and the first really
successful tampon, has a
long history providing information
about menstruation and tampons.
The company had to in order to
sell the tampon idea to skeptical
customers worried about losing
their virginity
(see a letter
a mother wrote to her daughter's
doctor about tampons and
hymens), losing the tampon
in the vagina, blocking the
menstrual flow, etc. Many of these
questions Tampax answered in its Bulletins
from the 1950s, in a medical
journal article, in a medical
journal ad as well as in
early commercial ads.
And yes, use Tampax and you can
swim! But only if you could
before. Read some jokes
about that.
Menstrual
blue, very common on menstrual
products from the liquid in ads
to the old Kotex box (read what a
famous efficiency
expert
wrote about it) is odd: does it
inadvertently reflect what many
women feel right before and
during menstruation?
The
drawings below describe what can
be done while menstruating with
Tampax: everything, something
the company has harped on since
its beginning. And why not?
But the drawings - not those
below but later in the booklet -
are of the most
sophisticated, skinny and old
looking 12-year-olds I've
ever seen, about like the 12-year-old
flapper in the Marjorie May
booklet from 1935. Maybe the
Tampax people used clip-art
drawings, common in those days.
But they look wildly wrong.
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Back cover, below.
The closed booklet
measures 5" x 7 1/8"
(about 12.7 x 18.1 cm).
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Front cover, below.
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© 2007 Harry Finley. It is illegal to
reproduce or distribute any of the work on
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