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Pursettes menstrual tampon ad, 10 May 1959
The Cincinnati Pictorial Enquirer newspaper
Pursettes
tampons, which had lubricant
on the rounded tips and no
applicators, often had wordy -
very wordy - ads promoting their
virtues. (See
a verbose testimonial
ad for
Pursettes, but also a more
appealing cartoon ad, one of many.)
The ad
gives the impression that
cardboard applicators, code for
Tampax
tampons, encased all
tampons in America. Not true, of
course. In fact most of the
early tampons had no applicator
(Wix, for example,
and the strange fax - no relation
to the machine), just like
Pursettes.
I thank Tambrands, the former
maker of Tampax, for donating a
file folder, label below (I
fuzzed out the name), full of
dozens of Pursettes and Modess
ads to this museum!
Large
file so you can read the
writing.
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The difference between a so-yesterday!
mother and today's daughter is
better seen in old Modess
ads.
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� 2007 Harry Finley. It is illegal to
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