See a roughly contemporary pad,
Society, and a "silent purchase" ad for
Modess, 1928.
Other Modess ads: 1931,"Modess . . . . because"
ads, the French
Modess, and the German "Freedom"
(Kimberly-Clark) for teens.
See a prototype
of the first Kotex ad.
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The perfect menstrual pad 2a (1 2 2a 3 4 4a 5):
The pad - the box - a post-Gilbreth Modess ad
Instructions and ad in box for 1930s Modess
pad
"Report of Gilbreth,
Inc.," to Johnson & Johnson
Company, 1 January 1927, about how to
improve the company's menstrual products,
especially with regard to competition with Kotex
pads
This written insert - you see both
sides - was in the box of Modess.
Note that the company calls it a
"boudoir box," and intended it to be
unidentifiable. But the box has
writing on all six sides and the word
"Modess" is 5.25" (13.4 cm) long and
1.125" (2.9 cm) high on each of the
four long sides. The lady's visitors
to her boudoir had to have been
blind to miss it - or, more apt, the
lights had to be out.
I can hear Dr. Gilbreth call the
statement "You'll notice the name
Modess does not appear on four full
sides of the box" quibbling, at best.
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The copy of the report that I
read, which might be unique, rests
in the special collections of Purdue
University, West Lafayette, Indiana,
U.S.A. Dr. Gilbreth was the first
woman engineering professor at
Purdue.
© 1999
Harry Finley. It is illegal to
reproduce or distribute work on this
Web site in any manner or medium
without written permission of the
author. Please report suspected
violations to [email protected]
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